![]() ![]() Barstool's annual revenue has grown 65% year-over-year to $100 million, according to Penn's presentation explaining the transaction. Besides revenue growth, Penn anticipates that customer acquisition costs will drop as it leverages Barstool's omnichannel resources. Penn National is confident the acquisition will generate positive results almost immediately. basically the infrastructure and operations experience." Barstool Sports brings growth to Penn National Gaming And Barstool was missing what we had, which is a physical presence, and licenses across the U.S. ![]() Snowden added, "We were missing what Barstool had, but wanted to figure out how we could be big players in sports betting. Penn National CEO Jay Snowden said, "With its leading digital content, well-known brand, and deep roots in sports betting, Barstool Sports is the ideal partner for Penn National and will enable us to attract a new, younger demographic, which will nicely complement our existing customer database." ![]()
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